In this age of mouse clicks and finger touches, it is easy to categorize the good old-fashioned postcard as a marketing device of the past.
But is it? Let’s look at these reasons to praise the promotional postcard.
- 100% Deliverable! E-Mail campaigns are extremely effective to the prospects they reach and they are a phenomenal way to nurture leads. However, the reality is that each e-mail message is subject to filters, bounces, and delete keys. Marketers are happy with an average open rate of between 7 – 15% to fresh lists. Compare this to a USPS deliver rate of 100%.
- Hard to delete without looking. E-mail communications can be filtered into junk drawers and never viewed by the recipient. Even when the communications are seen by the recipient, it is easy to hit a delete key. Holding a physical piece of paper in your hand forces you to look at it before you toss it into the trash container.
- Quick communication of your message. The layout of a postcard quickly communicates your message in a graphic and memorable way. A picture says a thousand words, and a postcard communicates the visual impact faster and more effectively than an email message.
- No CAN-SPAM-type regulations. You can purchase mailing lists or create your own list from various business resources and mail with no concerns of legal ramifications
- Effectively motivates Generation X. Sure, we’ve all heard how younger professionals depend on twitter and facebook for information, but according to a U.S. Postal Service survey, “Gen X, Gen Y and the Mail”, 74 percent of Generation X and 68 percent of Generation Y read and respond to physical mail just like their older counterparts.
JanSanOptimize.com will optimize your JanSan postcard campaign, producing and implementing it quickly and economically.