Google Mobilegeddon: Truths vs. Myths

There has been a plethora of e-mails, warnings and alerts about the big change that Google is implementing tomorrow in regards to mobile-friendly websites and how rankings will be impacted.

Some of these messages have distressing warnings about losing your Google page ranking unless you have a mobile-friendly website.  Others warn you will never be found again unless you immediately create a mobile-friendly site.

Keep in mind, there are two different search results that Google generates.  One set of search results is returned for people searching on desktops, laptops and tablets.  Another set of search results is returned for people using their smartphones to search.

This change in search algorithm only impacts the mobile search results.

The Google Mobile change only impacts the organic search results returned when someone searches on a smartphone.

The Google Mobile change only impacts the organic search results returned when someone searches on a smartphone.

Here’s the straight scoop as posted by Google and other SEO experts.

  1. The change will only impact rankings for the organic results displayed for mobile searches. In other words, people who are using their smartphones to search may now get different results in the organic area of search results.In JanSan, approximately 85% of searches are done on desktops, laptops, or tablets … not smartphones.
  2. People searching on desktops, laptops, or tablets will receive non-mobile search results which are not impacted by the new algorithm.

  3. The “Local Maps” area (or local pack) on the mobile search results also will NOT be affected. If you have a high ranking in this area of search results, you will not fall off the rankings.
  4. The only area that might be impacted is the organic area of mobile search results. Keep in mind that the competition for search results for “janitorial supplies” is not as heated as for, say, pizza or movie theaters.In other words, even if your website is not mobile-friendly, you may not see a change in your rankings in this area, as well.

Additionally, there are other factors involved with rankings, such as content and strategic use of various optimization tools.  It has yet to be determined how Google will weight a mobile-friendly site vs. great content and optimization.

Below is a chart showing what search results will be impacted by the new Google Mobile algorithm if your website is not considered “Mobile-Friendly” by Google:

Device Used for Search Local Map / Local Pack
Ranking Impacted?
Organic / 10 Blue Link
Ranking Impacted?
   Desktop Computers No No
   Laptop Computers No No
   Tablets No No
   Kindle/Nook No No
   Smartphones No Yes

That said, If you are interested in having a mobile-friendly website, we are more than happy to build one for you. Keep in mind, however, that to create a fully responsive website, it requires additional time and formatting. This, of course, adds cost to the website build.

For the JanSan industry, we suggest waiting to see how this change takes effect and if it even impacts you before spending marketing dollars in a website re-design.

Interested in hearing more? Give us a call at 630-922-1125 or send us an email at ginny@petru.biz.

> Read “Google’s Mobile-Friendly Algo: Everything You Need to Know”
> Read “Google’s Mobile Friendly Algo Will Only Affect the “Ten Blue Links”
> Read “Google’s Mobile Ranking Signal Does Not Affect Desktop Searches”