For years we have been counseling our JanSan clients to implement a solid, integrated marketing program that involves many different tactics to reach customers, attract prospects, nurture relationships, and grow their business.
Naturally, participation in Facebook has become a small piece of this program, but we have always felt strongly that most marketing efforts should be put into other marketing activities.
Why? Because we don’t see the return on the investment in the JanSan industry from Facebook efforts. We see Facebook participation as “image” for the business, but certainly not worth significant time, energy or resources.