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Janitorial Supply Newsletter Archive

Read our past e-Newsletters with advice focusing on janitorial supply marketing:

April 2015: Google Mobilegeddon: Truths vs. Myths

Single article focuses on the truths and myths of 'Google Mobilegeddon" and its impact on google search results.

> click to read


November 2014: Just Like High School - Popular vs. Smart Marketing

Articles include:

  • Just Like High School - Popular vs. Smart
  • Facebook and YouTube Graphic Changes
  • Vulnerabilities on WordPress

    > click to read

June 2014: The Value of Smile Marketing in JanSan

Articles include:

  • The Value of Smile Marketing
  • Words to Avoid in Your E-Newsletter Subject Line
  • Content Marketing Takes Front Seat in 2014

    > click to read

February 2014: New! Monthly Marketing Program Launched: DPA Supplier

Articles include:

  • A Warm Embrace to DPA
  • Distributor "Turn-Key" Monthly Marketing Program Launched
  • Content Marketing Takes Front Seat in 2014

    > click to read

December 2013: Why We Don't Believe in Facebook for JanSan Marketing

Articles include:

  • Why We Don't Believe in Facebook
  • Top Marketing "Shares" of 2013
  • Our Video Pick: How to Claim Your Google Places Business Listing

October 2013: Do You Have a Phantom JanSan Website?

Articles include:

  • Do you have Phantom JanSan Website? 
  • Marketing your company using Google’s ZMOT
  • Making Marketing Lemonade out of GHS Lemons
  • Our video pick of the month: Killing Twitter

> click to read


August/Sept. 2013: GHS SPECIAL; Promote Your Company While Providing Compliance Tools

This special issue focuses on the Dec. 1 deadline for GHS training and our GHS Package that provides a customized, dedicated GHS Compliance website with tools to promote it.

> click to read


July 2013: Is the 20th Time the Charm in Janitorial Supply Marketing?

Articles include:

  • Is the 20th Time the Charm in Janitorial Supply Marketing?
  • Study: B2B Marketers Trust “Tried & True” Marketing Tactics
  • Taking Advantage of Clutter-free Mailboxes
  • DISTRIBUTORS: Check out our FALL Postcard Promo
  • FREE E-Guide: The 7 Deadly JanSan Website Sins
  • Our Video Pick of the Month: Direct Mail Strategies- List Building

> click to read


June 2013: Keyword Reality In JanSan Marketing

Articles include:

  • Keyword Reality in JanSan Marketing
  • Study: How Many Small BUisness Owners Solve Business Problems Using the Internet
  • Time to Fix Your "About Us" Page?
  • Video Boost Buying Likelihood to 85%
  • Five Ways to Build Your Email Address List
  • JanSanOptimize.com Assists In Informing Industry About JanSan FSSI

> click to read


May 2013: Creating Footprints in the Brain

Articles include:

  • Creating Footprints in the Brain: Science Shows Print Materials Create Lasting Impressions
  • Study: Who Exactly is on Facebook ... and Who Isn't?
  • B2B Marketers Give Direct Mail 79% Thumbs Up!
  • DISTRIBUTORS: Check Out our Summer Postcard Promotion Deal
  • Our Video Pick of the Month: "Are Postcards a Good Idea?
  • Industry Huddle JanSan Networking Site

> click to read


April 2013: The Deadly Sins of JanSan Websites

Articles include:

  • JanSan Deadly Website Sin #3: The Limp-Wristed Cyber-Handshake
  • Study: Email Marketing High in Lead Conversion
  • FREE E-Guide: "The 7 Deadly JanSan Website Sins"
  • Protecting Your Website from "The Penguin"
  • Our Video Pick of the Month: "Re-wiring Your B2B Rulebook"
  • NEW! Industry Huddle JanSan Networking Site

> click to read


March 2013: FOCUS: Janitorial Supply Websites - "Where's the Beef?"

Articles include:

  • JanSan Websites: Where's the Beef? (check out iconic commercial!)
  • How Customers are Finding Your Website
  • A Google Ranking Story: Janitorial Distributor Website
  • Online Video and Its Role in JanSan Marketing: Manufacturer Example
  • We LOVE this video .... Great B2B Marketing Stats!

> click here to view


February 2013: FOCUS: Facebook and Janitorial Supply Marketing

Articles include:
  • How Much is a Facebook "Like" Worth?
  • Two Thumbs Up! 2-minute Video on B2B Marketing Fundamentals
  • When Words are Worth More Than a Picture

January 2013

Articles include:
  • Is There a Place for e-Newsletters in JanSan Marketing?
  • Free e-Guide to JanSan e-Newsletters
  • B2B e-Newsletter Quick Links
    • The Power of Quality Content
    • Three Bits of Advice for B2B e-newsletters
    • B2B Email Marketing is Still a Marketing Workhorse

December 2012

Articles include:
  • Viewing Video on a Website Boosts Purchase Likelihood to 85%
  • Free e-Newsletter Account Set-Up Offer
  • Examples of Facebook Posts
  • Quick Links:
  • Your B2B Site doesn't Need More Words!
  • Why ZMOT is Relevatnt for B2B Marketing
  • Creating an Online Presence

November 2012


Articles include:

  • Are e-newsletters Worth It in Janitorial Supply Marketing? How about a 4000% ROI!
  • 99% of Small Businesses Trust Search Engines to Find Suppliers
  • Should JanSan Companies Stop Cold Calling?
  • JanSan Optimize.com's Unique "Incremental Marketing Approach"
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